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Facebook: number of followers of popular beauty brands 2018

Leading beauty brands with the most followers on Facebook as of March 2018 (in millions)

The data presents the most popular beauty brands on Facebook, ranked by number of followers on the social network. As of March 2018, personal care brand Bath & Body Works was ranked fourth with close to 8.8 million Facebook followers.

Eisenberg Paris 19.56
O Boticário 13.54
MAC Cosmetics 12.52
Bath & Body Works 8.85
Natura 8.71
Risqué 7.59
L'Oréal Paris 7.35
Avon 6.77
Mary Kay Brazil 6.5
Pantene Brazil 5.14