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Awareness of make-up brands among women in the United States 2017

Share of women familiar with selected make-up brands in the United States as of May 2017

The data describes the results of a survey in which U.S. women were asked which make-up brands they knew of, at least by name. During the May 2017 survey, 87% of respondents stated they were familiar with the CoverGirl brand, followed by 80% who knew of Avon.

CoverGirl	87
Avon	80
Revlon	79
Maybelline New York	78
L'Oréal Paris	75
Mary Kay	74
Clinique	73
Almay	68
Neutrogena	68
Estée Lauder	67
Wet'n'Wild	65
Bare Minerals	64
Sephora	64
Lancôme	64
Max Factor	58
Chanel	55
Elizabeth Arden	52
M.A.C.	51
Rimmel	51
Dior	50
Bobbi Brown	39
Urban Decay	39
Yves Saint Laurent	38
Smashbox	35
NYX	30
Clarins	25
Shiseido	22
Benefit Cosmetics	20
Nars	18
Stila	16
Milani	14
Make up Forever	11
Vichy	9
Other	3
None of the above	1

Awareness of make-up brands among women in the United States 2017

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