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Awareness of face care brands among women in the United States 2017

Share of women familiar with selected face care brands in the United States as of May 2017

The data describes the results of a survey in which U.S. women were asked which facial care brands they knew of, at least by name. During the May 2017 survey, Olay and Neutrogena topped the ranking, with 76% of respondents who knew these brands.

Olay 76
Neutrogena 76
Clearasil 70
Avon 68
Noxzema 66
Pond's 66
Clean & Clear 65
Clinique 64
Nivea 61
Aveeno Active Naturals 59
Mary Kay 59
Cetaphil 57
L'Oréal Paris 55
Bioré 54
Garnier 53
Bare Minerals 53
Estée Lauder 52
Lancôme 51
Eucerin 50
Sephora 47
Elizabeth Arden 41
RoC Skincare 33
Chanel 33
Dior 33
CeraVe 29
Shiseido 19
Simple Skincare 17
La Roche-Posay 15
No7 13
Derma E 12
Biotherm 11
Vichy 8
Soap & Glory 6
eb5 2
None of the above 2
Other 3