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Familiarity of women with body care brands in the United States 2017

Women's awareness of body care brands in the United States as of May 2017

The data describes the results of a survey in which respondents were asked which body care brands they know, at least by name, in the United States as of May 2017. During the survey, 85% of respondents said they know Bath & Body Works, followed by Dove with 82%.

Bath & Body Works	85
Dove	82
Olay	81
Jergens	80
Vaseline	79
Johnson & Johnson	79
Neutrogena	78
Avon	76
Suave	74
Nivea	72
Gold Bond	72
Burt's Bees	70
L'Oréal	69
Pond's	67
Lubriderm	67
Clinique	66
Eucerin	66
Mary Kay	65
Aveeno Active Neutrals	64
Garnier	63
Cetaphil	62
Estèe Lauder	62
Lancôme	58
Clean & Clear	58
Nair	55
Bioré	50
The Body Shop	49
Dior	47
Chanel	44
RoC Retinol correxion	31
Clarins	27
Simple	20
Shiseido	19
Biotherm	15
Vichy	8
Weleda	7
Sebamed	2
Other	2
None of the above	1

Familiarity of women with body care brands in the United States 2017

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