Share of diapers sales in the United States by sales channel 2016 and 2017
Distribution of baby diapers sales in the United States in 2016 and 2017, by sales channel
The data displays the distribution of baby diaper sales in the U.S. in 2016 and 2017, by sales channel. In 2017, mass merchant sales made up 33.1% of all diaper sales in the U.S.