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Beauty box subscription reasons according to female U.S. consumers 2017

Most common reasons women in the United States would be interested in subscribing to a beauty box as of May 2017

The data shows an insight into what reasons would entice a women in the U.S. to subscribe to a beauty box service as of May 2017. According to the survey of women interested in beauty and cosmetics, 52% of women would be interested in subscribing to a beauty box in order to discover new products.

Discovering new products	52
Receiving high-quality products for a good price	35
No need to go shopping anymore	6
I don’t know	4
Other	1
I can’t imagine subscribing to a beauty box	1

Beauty box subscription reasons according to female U.S. consumers 2017

StatInvestor