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U.S. female consumer beauty box subscription intention rate 2017

Share of female consumers in the United States who are interested in subscribing to a beauty box as of May 2017

The data displays the share of female consumers in the U.S. who are interested in subscribing to a beauty box subscription service as of May 2017. According to the survey of women interested in beauty and cosmetics, 11% of respondents were already beauty box subscribers.

I’m a subscriber 11
I used to be a subscriber 11
I’m interested in subscribing 40
I’m not interested in subscribing to a beauty box 39