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Likelihood of U.S. women subscribing to beauty boxes in the near future 2017

Share of women in the United States likely to subscribe to a beauty box in the next 12 months of May 2017

The data displays the share of U.S. women who are likely to subscribe to a beauty box service in the next 12 months as of May 2017. According to the survey of women interested in beauty and cosmetics, 17% of women thought it likely that they would subscribe in the coming 12 months.

Very likely 17
Fairly likely 34
Fairly unlikely 23
Very unlikely 26