Beauty box brand awareness among female U.S. consumers 2017

Share of female consumers in the United States who are aware of selected beauty box brands as of May 2017

The data shows an indication of which beauty box brands are best known among women in the U.S. as of May 2017. According to the survey of women interested in beauty and cosmetics, 54% of women knew of Birchbox at least by name.

Birchbox 54
Ipsy Glam Bag 30
Allure Beauty Box 25
Target Beauty Box 22
Walmart Beauty Boxes 20
Play Box by Sephora 16
Glossybox 11
Julep Maven Beauty Box 10
Boxycharm 9
Beauty Box 5 8
Boxwalla Beauty Box 5
Cocotique 4
BeautyCon Box 4
LookFantastic Beauty Box 4
Dermstore BeautyFix 3
Mishi Box 3
FaceTory 3
NewBeauty TestTube 3
Medusa's Makeup Beauty Box 3
Petit Vour 3
Pearlesque Box 3
So Susan Lip Love 3
Vegan Cuts Beauty Box 3
Deck of Scarlet 2
Beauty Heroes 2
Sisley Paris Beauty Subscription 2
Goodbeing Box 2
Tera Miyahari Beauty Box 2
We Are Onyx Box 2
Glowing Beets 2
Jini Beauty Subscription Box 2
Yuzen 1
Square Hue Beauty Box 1
None of them 26