Beauty box brand subscription rate among female U.S. subscribers 2017

Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017

The data shows an indication of which beauty box brands are most popular among female subscribers in the U.S. as of May 2017. According to the survey of women interested in beauty and cosmetics, 38% of women who were subscribed to a beauty box held a subscription with Ipsy Glam Bag.

Birchbox 38
Ipsy Glam Bag 38
Allure Beauty Box 19
Target Beauty Box 17
Walmart Beauty Boxes 17
Play Box by Sephora 14
Glossybox 14
Julep Maven Beauty Box 8
Boxycharm 7
Beauty Box 5 7
Boxwalla Beauty Box 7
Cocotique 7
BeautyCon Box 6
LookFantastic Beauty Box 6
Dermstore BeautyFix 6
Mishi Box 5
FaceTory 4
NewBeauty TestTube 4
Medusa's Makeup Beauty Box 4
Petit Vour 4
Pearlesque Box 4
So Susan Lip Love 3
Vegan Cuts Beauty Box 3
Deck of Scarlet 3
Beauty Heroes 3
Sisley Paris Beauty Subscription 3
Goodbeing Box 3
Tera Miyahari Beauty Box 3
We Are Onyx Box 2
Glowing Beets 2
Jini Beauty Subscription Box 2
Yuzen 2
Square Hue Beauty Box 1
None of them 0