Beauty box unsubscribe reasons of female U.S. consumers 2017

Most common reasons for female consumers in the United States to unsubscribe from a beauty box as of May 2017

The data shows an insight into what reasons former beauty box service customers in United States chose to end their subscription as of May 2017. According to the survey of women interested in beauty and cosmetics, 28% of women who unsubscribed from a beauty box service did so because they were no longer happy with the product range.

Too expensive 36
I was not happy with the product range anymore 28
I received too many products 12
The subscription expired 10
I found good products; no need to find more new products 5
Other 7
No answer 2