The data displays distribution of cosmetic purchase channels among female consumers in South Korea in 2016. In that year, 20% of respondents purchased cosmetics in department stores and 19.9% of respondents through door-to-door sales.
Department stores | 20.7 |
Door-to-door | 19.9 |
Internet | 18.4 |
One-brand shops | 11.6 |
Wholesale marts | 8.9 |
Others | 4.7 |
Home shopping | 4.6 |
Multi-brand shops | 3.8 |
Duty free shops | 3.7 |
H&B (Health & Beauty) stores | 3.1 |
Specialty stores | 0.8 |