Cosmetic purchase channels for female consumers in South Korea 2016

Distribution of cosmetic purchase channels among female consumers in South Korea in 2016

The data displays distribution of cosmetic purchase channels among female consumers in South Korea in 2016. In that year, 20% of respondents purchased cosmetics in department stores and 19.9% of respondents through door-to-door sales.

Department stores 20.7
Door-to-door 19.9
Internet 18.4
One-brand shops 11.6
Wholesale marts 8.9
Others 4.7
Home shopping 4.6
Multi-brand shops 3.8
Duty free shops 3.7
H&B (Health & Beauty) stores 3.1
Specialty stores 0.8