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Sales distribution of domestic cosmetics brands in South Korea 2016, by channel

Sales distribution of domestic cosmetics brands in South Korea in 2016, by channel

The data describes the sales distribution of domestic cosmetics brands in South Korea in 2016, by channel. In that year, 35.4% of consumers in South Korea purchased domestic cosmetics brands through online shops, while 27.5% used retail stores.

Online shop	35.4
Retail store	27.5
Door to door	8.3
Medical institution and pharmacy	7.8
Duty free shop	3.3
Wholesale mart	2.6
Home shopping	2.6
Multibrand store	2.4
Brand shop	2.2
Department store	1.3
Other mail-order channels	2.1
Others	4.3

Sales distribution of domestic cosmetics brands in South Korea 2016, by channel

StatInvestor