Consumer Goods » Cosmetics & Personal Care Products » Cosmetics and personal care in South Korea | South Korea: foreign cosmetics brands sales by channel 2016

Sales distribution of foreign cosmetics brands in South Korea 2016, by channel

The data shows the sales distribution of foreign cosmetics brands in South Korea in 2016, by channel. In that year, 34.7% of consumers in South Korea purchased foreign cosmetics brands through online ships, whereas 21.4% used retail stores.

Online shop	34.7
Retail store	21.4
Medical institution and pharmacy	9
Door to door	6.1
Department store	5.4
Multibrand store	4.4
Home shopping	2.8
Wholesale mart	2.3
Brand shop	1.6
Duty free shop	1.2
Other mail-order channels	0.8
Others	10.2

Sales distribution of foreign cosmetics brands in South Korea 2016, by channel

StatInvestor