Consumer Goods » Cosmetics & Personal Care Products » Cosmetics and personal care in South Korea | South Korea: premium cosmetics purchase considerations 2016

Main factors when purchasing premium cosmetics in South Korea 2016

Customer considerations when purchasing premium cosmetics in South Korea in 2016

The data shows main purchase factors of customers for premium cosmetics in South Korea in 2016. That year, 43.2% of the respondents in South Korea stated that brand was the most important factor for them when purchasing premium cosmetics.

Brand 43.2
Quality 26.1
Technology 18.2
Price 12.5

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