Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Leading types of shops for online cosmetics shopping U.S. 2017

Preferred types of shops for online cosmetics shopping in the United States 2017

Most popular types of online shops for women buying cosmetics in the United States as of May 2017

The data displays the most popular online destinations to purchase cosmetics among women in the U.S. as of May 2017. According to the survey of women interested in beauty and cosmetics, 76% of women who purchased cosmetics online did so from online multi-brand e-commerce platforms such as Amazon.com.

Online multi-brand platforms (e.g. amazon.com) 76
Online cosmetics retailer (e.g. sephora.com) 54
Online mass merchandisers (e.g. target.com) 36
Online marketplaces (e.g. ebay.com, etsy.com) 28
Online drugstores (e.g. walgreens.com) 27
Online mono-brand stores (e.g. maccosmetics.com) 26
Other 6

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