Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Cosmetics: retailers where consumers bought products U.S. 2017

Leading retailers where U.S. consumers shopped for cosmetics in 2017

Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017

The data displays the share of consumers who bought cosmetics at selected retailers in the past 12 months in the U.S. as of July 2017. During the survey, approx. 27.6% of U.S. respondents reported having purchased cosmetics products from Walmart or Walmart Supercenters in the past year.

Walmart or Walmart Supercenter 27.6
CVS 8.4
Target or Super Target 8.2
Walgreens 5.7
Amazon.com 3.3
Ulta 2.8
Macy’s 1.9
Rite Aid 1.7
Sephora 1.5
Kroger 1.4