The data displays the share of consumers who bought skin care products at selected retailers in the past 12 months in the U.S. as of October 2016. During the survey, approx. 51% of U.S. respondents reported having purchased skin care products from Walmart or Walmart Supercenters in the past year.
Skin care awareness and consciousness are some of the driving forces behind the booming industry. Although older consumers are still key to marketing efforts, younger consumers are becoming more aware of the value in taking care of their skin.
