Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Skincare and cosmetics: share of products bought online U.S. 2017

Proportion of cosmetics purchases made online by U.S. consumers 2017

Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017

The data displays the share of skincare and cosmetics products purchased online by consumers in the U.S. as of July 2017. According to the survey, 13.3% of respondents purchased 1 to 10% of their skincare and cosmetics products online, while only 2.5% of respondents reported purchasing all of these products online.

1% to 10%	13.3
11% to 25%	11
26% to 50%	9.3
51% to 75%	5.4
76% to 99%	3
100%	2.5

Proportion of cosmetics purchases made online by U.S. consumers 2017

StatInvestor