The data displays the beauty and personal care products purchased by consumers in the U.S. as of May 2017. During the survey, 89% of responding U.S. consumers reported purchasing skin care products.
Personal hygiene products | 96 |
Oral care | 95 |
Hair care products | 94 |
Shaving products | 91 |
Skin care products | 89 |
Fragrances (perfume, eau de toilette) | 79 |
Decorative cosmetics (makeup) | 63 |
Baby care | 32 |