Beauty and care products bought by U.S. consumers 2017

Beauty and personal care products purchased by consumers in the United States as of May 2017

The data displays the beauty and personal care products purchased by consumers in the U.S. as of May 2017. During the survey, 89% of responding U.S. consumers reported purchasing skin care products.

Personal hygiene products 96
Oral care 95
Hair care products 94
Shaving products 91
Skin care products 89
Fragrances (perfume, eau de toilette) 79
Decorative cosmetics (makeup) 63
Baby care 32