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Cosmetics brands purchased by women in the United States 2016

Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016

The data displays the cosmetics brands purchased by consumers in the U.S. in the last 12 months as of October 2016. During the survey, approx. 51% of respondents reported having purchased cosmetics products from Maybelline in the past year.

Maybelline	50.78
Cover Girl	47.22
L’Oreal	36.86
Revlon	34.19
Neutrogena	26.06
Wet n Wild	24.72
Sally Hansen	23.27
Elf	20.27
MAC	19.93
Clinique	19.15
Rimmel	18.6
Bare Minerals	15.92
NYX	15.14
Almay	14.25
NYC	14.14
Estee Lauder	13.14
Lancome	12.92
Urban Decay	12.25
Physicians Formula	9.91
Smashbox	9.91
Chanel	9.47
Essie	9.47
Benefit	7.24
Philosophy	6.01
Milani	5.68
Bobbi Brown	5.46
Boots	3.12
Black Radiance	3.12
Jordana	2.9
Black Opal	2.45
Becca	2.45
Jane iredale	1.56
Other	10.8

Cosmetics brands purchased by women in the United States 2016

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