Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Cosmetics: consumer purchasing behavior U.S. 2017

Cosmetics purchasing behavior among consumers in the United States in 2017

Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017

The data displays the share of consumers who agree with selected statements about their cosmetics purchasing behavior in the U.S. as of October 2017. During the survey, approx. 46.6% of respondents said that they preferred to shop for cosmetics at stores that offer good deals on their products.

I prefer to shop for cosmetics at stores that offer good deals on their products.	46.64
I like to spend a lot of time of front of the cosmetics section to find just the right colors and products	34.61
I keep my purchases within just one or two of my favorite brands	32.52
Positive or negative reviews influence my decision to buy or not buy Cosmetic products	31.6
I like to indulge myself with really expensive makeup (over $20) from time-to-time.	29.28
I research cosmetics products before I try them	27.2
It is difficult to decide which brand(s) of cosmetics to buy	26.97
Cosmetics that are natural and/or organic are important to me	25.81
I often try products I see demonstrated or reviewed on social media	25.23
Social media influences my decision to try new makeup techniques (such as contouring or strobing) and buy products to create those looks	23.38
I find the layout of cosmetic sections to be confusing because there is too much to choose from.	16.78
I prefer to shop for cosmetics at stores that have beauty advisors.	16.32
None of the above	5.09

Cosmetics purchasing behavior among consumers in the United States in 2017

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