Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | U.S. consumer attitudes towards animal testing in cosmetics 2017

U.S. consumers aversion from buying cosmetic brands tested on animals 2017

Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017

The data displays the likelihood of consumers in the U.S. to stop purchasing from their favorite cosmetics/makeup brand if it were reported that the brand test their products on animals, as of April 2017. During the survey, 32% of consumers reported that they would very likely stop purchasing from their favorite brand if they tested on animals.

Very likely	32
Somewhat likely	22
Somewhat unlikely	22
Very unlikely	24

U.S. consumers aversion from buying cosmetic brands tested on animals 2017

StatInvestor