Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Top attributes for online U.S. beauty shopping 2016

Most important factors for online U.S. beauty and personal care shoppers 2016

Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016

The data displays the most important attributes for beauty and personal care online shoppers in the U.S. The October 2016 survey revealed that free shipping was very important to 68% of online beauty shoppers.

The best prices 72 23 3 2
Free shipping 68 26 4 2
Site security 68 21 7 3
Free returns 67 24 7 3
Special promotions 54 36 7 2
Favorite products 50 38 8 4
Ease of navigating the site 46 39 11 4
Free samples 45 32 16 7
Loyalty points program 31 36 20 12
Peer review and endorsements 25 39 24 12
New products 24 50 20 7
Interesting content 14 35 30 21
Interactivity 9 22 31 38
Monthly replenishment 8 16 23 53

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.