Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | Cosmetics: preference for natural/organic products U.S. 2017

U.S. consumers who prefer to buy natural/organic cosmetics products 2017

Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017

The data displays the share of consumers in the U.S. who prefer to purchase natural or organic decorative cosmetics products as of May 2017. During the survey, 40% of responding U.S. consumers reported that they prefer to purchase makeup products that are natural or organic.

Makeup	40
Lipsticks	38
Eye makeup (eye shadow, mascara, etc.)	32
Nail polish	17
None of the above	42

U.S. consumers who prefer to buy natural/organic cosmetics products 2017

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