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Female U.S. consumers who read beauty and cosmetics blogs 2017

Do you follow any online blogs which are mainly or partially about beauty and cosmetics?

This study presents the percentage of female U.S. consumers who follow beauty and cosmetics blogs. During the May 2017 survey period, 13% of respondents claimed doing so regularly. A total of 47% of respondents did not read any blogs that were mainly or partially about beauty and cosmetics.

Yes, regularly	13
Yes, occasionally	23
Yes, rarely	17
No	47

Female U.S. consumers who read beauty and cosmetics blogs 2017

StatInvestor