Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | U.S. YouTube beauty product review video consumption 2017

YouTube beauty product review video consumption of female U.S. users 2017

How often do you watch YouTube product review videos about beauty and cosmetics?

This study presents the frequency of female U.S. consumers watching beauty content product review videos on YouTube. During the May 2017 survey period, 22% of respondents claimed doing so regularly. A total of 25% of respondents stated that they never watched tutorial videos about beauty products on YouTube.

Regularly 22
Occasionally 32
Rarely 20
Never 25

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