Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | U.S. YouTube beauty tutorial video consumption 2017

YouTube beauty tutorial video consumption of female U.S. users 2017

How often do you watch YouTube tutorial videos about beauty and cosmetics?

This study presents the frequency of female U.S. consumers watching beauty content tutorial videos on YouTube. During the May 2017 survey period, 19% of respondents claimed doing so regularly. A total of 24% of respondents stated that they never watched tutorial videos about beauty products on YouTube.

Regularly 19
Occasionally 34
Rarely 22
Never 24

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