Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Consumer Behavior in the U.S. | U.S. consumer preference bands vs UGC beauty videos 2017

Female U.S. user preference of brand versus user-generated beauty content videos 2017

Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?

This study presents the preference of female U.S. consumers of videos by cosmetics brands versus user-generated beauty content videos. During the May 2017 survey period, 12% of respondents claimed that they definitely prefer the videos by cosmetics companies. A total of 9% of respondents stated that they definitely prefer blogger videos and personal accounts.

Definitely cosmetics companies 12
I prefer cosmetics companies 17
I don’t care 30
I prefer blogger/personal accounts 31
Definitely blogger/personal accounts 9

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