YouTube: beauty content share 2015, by type

Distribution of beauty content videos on YouTube as of April 2015, by type

The data describes the distribution of beauty content videos as of April 2015, sorted by type. During the survey period, it was found that makeup videos accounted for 51% of the YouTube beauty content ecosystem. Hair videos ranked second with a 28% content video share.

Makeup 51
Hair 28
Nails 10
Skincare 6
Perfume 5