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YouTube: beauty content share of voice 2015-2016

Beauty content share of voice on YouTube as of June 2016

The data describes the beauty-content related share of voice on YouTube in as of June 2016. During the survey period, it was found that 97.4% of conversations and social media buzz surrounding beauty brands on YouTube was not generated by brands but by beauty vloggers and other independent content creators.

Beauty creators 95.4 97.4
Beauty brands 4.6 2.6

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