Most-followed beauty brands on Twitter 2018

Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in thousands)

The data presents the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of July 2018, cosmetics brand MAC was ranked first with 1.49 million Twitter followers. Tarte Cosmetics was ranked fifth with 768,056 followers.

MACcosmetics 1493.01
Urban Decay 1223.79
NYX Cosmetics 1022.79
Benefit Cosmetics US 950.53
Tarte Cosmetics 768.06
Maybelline New York 674.21
Smashbox Cosmetics 657.29
Make Up for Ever 652.55
Covergirl 629.78
Bobbi Brown Cosmetics 608.05