Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Industry in China | China: cosmetics retail value distribution by channel 2014

Distribution of cosmetics retail value in China 2011-2014, by distribution channel

Distribution of cosmetics retail value in China from 2011 to 2014, by distribution channel

The data shows the distribution of retail sales for cosmetic products in in China from 2011 to 2014, by distribution channel. In 2011, supermarket sales accounted for almost 8% of overall cosmetics retail sales in China.

Non-store retailing 18.2 23.1 26.5 29.7
Hypermarkets 25.5 25.1 23.9 22.4
Department stores 27.4 23.4 22.1 20.9
Internet retailing 5.3 10.5 13.5 15.5
Direct selling 12.3 12 12.4 13.5
Beauty specialist retailers 8.1 8.3 8.5 8.8
Parapharmacies/Drugstores 6.9 7.1 7.2 7.5
Supermarkets 8.6 8.3 7.6 6.8
Other non-grocery retailers 0.9 1 1.1 1.4
Small grocery retailers 2.8 2.3 1.6 1.2
Homeshopping 0.6 0.6 0.6 0.7
Convenience stores 1 0.9 0.7 0.6
Chemists/Pharmacies 0.5 0.5 0.5 0.5
Non-retail channels 0.1 0.1 0.1 0.1

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