The data displays the combined market share of the top 10 cosmetics brands in China between 2011 and 2014, by product type. In 2011, the top 10 players had achieved a combined market share of 59% in the skincare product market.
Shampoos and conditioners | 75.6 | 73.7 | 69.1 | 62.2 |
Other hair care products | 54 | 50.5 | 48.7 | 48.9 |
Skincare products | 58.7 | 52.3 | 45.9 | 40.3 |
Color cosmetics | 56.6 | 50.6 | 46.8 | 42.1 |
Fragrances | 55.2 | 52.5 | 56.5 | 61.3 |