Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Industry in the U.S. | Ad spend of selected personal care brands in the U.S. 2017

Ad spend of selected personal care brands in the United States 2017

Advertising spending of selected personal care brands in the United States in 2017 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data illustrates advertising spending of selected personal care brands in the U.S. in 2017. Dove (which belongs to the Anglo-Dutch company Unilever) spent 168 million USD on measured media advertising in the United States that year.

L'Oréal Paris (L'Oréal) 491
Maybelline New York (L'Oréal) 283
Olay (Procter & Gamble Co.) 266
Neutrogena (Johnson & Johnson) 219
Garnier (L'Oréal) 188
Dove (Unilever) 168
Always (Procter & Gamble Co.) 165
Crest (Procter & Gamble Co.) 155
Pantene (Procter & Gamble Co.) 139
Gillette (Procter & Gamble Co.) 131

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