Sales share of beauty and personal care products U.S. 2011-2016, by channel

Distribution of beauty and personal care sales in the United States in 2011 and 2016, by distribution channel

The data displays the distribution of beauty and personal care product sales in the U.S. in 2011 and 2016, by distribution channel. In 2016, grocery retailers held of the biggest share, accounting for approx. 21.5% of beauty and personal care sales.

2011 23.2 15.1 12 14.1 9.9 5.6 6.7 13.4
2016 21.5 14.5 14.3 13.5 9.9 8.4 6.1 11.8