The data describes the online beauty sales market share of leading retailers in the U.S. in 2016. According to the findings, Amazon’s third party sellers accounted for the biggest market share of online beauty sales at a recorded amount of 21.1 percent, while Macy’s in comparison reported in at 17.4%.
Amazon 3P | 21.1 |
Macy's | 17.4 |
Sephora | 15 |
Amazon 1P | 14.4 |
Ulta | 8.2 |
Nordstrom | 3.9 |
MAC Cosmetics | 3.5 |
Walmart | 2.9 |
Neiman Marcus | 2.7 |
Clinique | 1.5 |