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U.S. market share of leading online beauty retailers 2016

Online beauty sales market share of leading retailers in the United States in 2016

The data describes the online beauty sales market share of leading retailers in the U.S. in 2016. According to the findings, Amazon’s third party sellers accounted for the biggest market share of online beauty sales at a recorded amount of 21.1 percent, while Macy’s in comparison reported in at 17.4%.

Amazon 3P 21.1
Macy's 17.4
Sephora 15
Amazon 1P 14.4
Ulta 8.2
Nordstrom 3.9
MAC Cosmetics 3.5
Walmart 2.9
Neiman Marcus 2.7
Clinique 1.5