Consumer Goods » Cosmetics & Personal Care Products » Cosmetics Industry in the U.S. | Cosmetics: brands consumers like U.S. 2016

Cosmetics brands favored by consumers in the United States in 2016

Cosmetics brands viewed favorably among consumers in the United States as of October 2016

The data displays the cosmetics brands viewed favorably among consumers in the U.S. as of October 2016. During the survey, approx. 74% of respondents reported viewing the brand Maybelline favorably.

Maybelline	73.62
L'Oreal	71.22
Cover Girl	70.63
Revlon	68.54
Neutrogena	66.84
Clinique	60.84
Estee Lauder	55.05
Sally Hansen	53.35
Bare Minerals	51.95
Lancome	50.45
MAC	47.96
Chanel	47.85
Almay	47.06
Wet n Wild	37.56
Rimmel	36.96
NYC	33.07
Urban Decay	31.67
Elf	29.87
Physicians Formula	28.57
Smashbox	27.97
Bobbi Brown	27.97
NYX	27.37
Essie	25.47
Philosophy	25.07
Benefit	20.68
Milani	15.79
Boots	10.39
Black Radiance	9.59
Black Opal	9.29
Jordana	9.29
Becca	9.09
Jane iredale	5.6

Cosmetics brands favored by consumers in the United States in 2016

StatInvestor