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Leading U.S. beauty brands on social media 2017, by share of voice

Leading beauty brands in the United States on social media in 2017, based on share of voice

The data displays leading U.S. beauty brands on social media in 2017, based on share of voice on social platforms. As of the measured period, Kylie Cosmetics had the highest user engagement with 22% share of voice. Ranked third was MAC Cosmetics which accounted for 10% of cross-platform actions.

Kylie Cosmetics	22
Anastasia Beverly Hills	20
MAC Cosmetics	10
Morphe Brushes	10
Too Faced Cosmetics	8
Tarte Cosmetics	8
NYX Professional Makeup	6
Urban Decay Cosmetics	6
Maybelline New York	6
Colourpop Cosmetics	5

Leading U.S. beauty brands on social media 2017, by share of voice

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