The data shows the distribution of cosmetics consumption value in Italy in 2017, broken down by product category. Body care and facial care are the leading two market segments, representing 16.6% and 15.8% of the cosmetic products consumed in Italy respectively.
The cosmetics market in Italy is one of the biggest for production and consumer use. Perfume shops in Italy have the highest market share, with nearly one quarter of products sold in perfume shops. Perfume shops also have the highest market value with figures reaching 2 billion euro.
