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Cosmetic products market share in Italy 2017, by channel

Distribution of cosmetic products consumption value in Italy in 2017, by channel

The data displays a distribution of the cosmetic products consumption value in Italy in 2017, by channel. Perfume shops accounted for 19.9% of total cosmetic product consumption that year. However the mass market and other channels, including supermarkets, hypermarkets and specialist drug stores, held the biggest share at around 41.2%.

Mass market and other channels	41.2
Perfume shops	19.9
Pharmacies	18.5
Hairdressing	5.7
Door-to-door sales	4.7
Herbalist shops	4.4
Mail order and e-commerce sales	3.4
Sales to beauty insititutes and beauticians	2.3

Cosmetic products market share in Italy 2017, by channel

StatInvestor