The data shows the consumption of body care products in Italy in 2017, by product category. That year approx. 475.7 million euro worth of deodorants and antiperspirants were consumed in Italy.
Deodorants and antiperspirants | 475.7 |
Sunscreens and pigmenting products | 371.6 |
Moisturisers, nutrients and exfoliant scrubs | 224.5 |
Multi-purpose creams | 80 |
Anti-cellulite products | 73.8 |
Firming agents, specific zone and anti-ageing products | 65.2 |
Hair removers | 83.2 |
Body waters and oils | 31 |