Face care product consumption in Italy 2017, by category

The data shows the consumption value of face care products in Italy in 2017, by product category. That year, approx. 631.6 million euro worth of anti-ageing and anti-wrinkle creams and 255.4 million euro worth of moisturizing and nutrient creams were consumed in Italy. The face care product with the lowest consumption value was de-pigmenting products with a value of 21.7 million euro.