Consumer Goods » Cosmetics & Personal Care Products » Cosmetics market in Italy | Driver for online purchase of cosmetic products in Italy in 2017

Italy: drivers for online purchase of cosmetic products in 2017

Distribution of the main drivers for online purchase of cosmetics products in Italy in 2017

The data shows the distribution of the main drivers for online purchase of cosmetics products in Italy in 2017. As of the survey period, over 33% of the Italian consumers of cosmetics and make up products opted for online purchase because of better prices.

Better prices 33.3
Special deals 28.3
Bundle with other purchases 18.8
Choice 18.3
Avaiability 14.4
Convenience 14.2
Special products 11.4
Product description 8.3
Other reasons 1.2

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