Consumer Goods » Cosmetics & Personal Care Products » Cosmetics market in Italy | Inhibitors of online purchase of cosmetic products in Italy in 2017

Italy: top 10 inhibitors of online purchase of cosmetic products in 2017

Distribution of the ten main inhibitors of online purchase of cosmetics products in Italy in 2017

The data shows the distribution of the ten main inhibitors of online purchase of cosmetics products in Italy in 2017. As of the survey period, over 23% of the Italian consumers of cosmetics and make up products opted for traditional purchases in retail shops because they feared that might not be able to find the product with the characteristic they want online.

Online I can't find the products with the characteristics I am interested in 23.4
I do not trust online payment 20.8
Negative experiences in the past 19.3
Fear of receiving the wrong products 12.5
Inability to understand the products characteristics 10.8
I do not understand the color of the product 9
Return policy 8.6
Shipping costs 7.5
The product might be lost during the delivery 6.8
I prefer dealing with the product directly 6.7

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.