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Italy: share of order from mobile devices of cosmetics 2012-2017, by type

Share of the orders from mobile devices over the total online sales of cosmetics and make up products in Italy from 2012 to 2017, by type

The data shows the share of the orders from mobile devices over the total online sales of cosmetics and make up products in Italy from 2012 to 2017, by type. As of the survey period, the use of smartphones for online purchase of cosmetics increased from about 1% in 2012, to over 19% as of 2017.

2012	2.7	1.3
2013	4.7	5.9
2014	6.7	8.2
2015	7.5	13.5
2016	7.5	16.4
2017	6.8	19.5

Italy: share of order from mobile devices of cosmetics 2012-2017, by type

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