The data shows the percentage breakdown of consumption of the Italian cosmetic products market in Italy in 2016, divided by mass market retail. As of 2016, super and hyper markets accounted for 45.4% of the consumption of cosmetic products.
Supermarkets-hypermarkets | 45.4 |
SSSDrug | 31.9 |
Single-Brand stores | 9.5 |
Other products | 13.1 |