Consumer Goods » Cosmetics & Personal Care Products » Estée Lauder Companies Inc. | Beauty brands Instagram user engagement 2016

Instagram: most-engaged beauty brands 2016

Leading beauty brands ranked by Instagram user engagement as of April 2016

The data describes a ranking of leading beauty and cosmetics brands on Instagram as of April 2016, ranked by user engagement. As of the surveyed period, MAC Cosmetics was ranked first with close to 8.3 million Instagram likes and 84,013 comments, totaling 8.38 million Instagram interactions.

MAC 8297846 84013 8381859
TooFaced 4711935 88979 4800913
Sephora 3711479 29322 3740801
Urban Decay 3263020 36812 3299832
Maybelline 3231314 21546 3252860

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